Are you a physician or medical facility owner interested in venturing into aesthetic and wellness programs? Attend this discussion and discover how to create, implement and market aesthetic and wellness programs. It’s time to say goodbye to “pampering” and hello to wellness. Become one of the leading medical facilities by offering aesthetic/wellness programs that maximize your revenue and profits while increasing guest/patient satisfaction and retention. Focus on preventative care, pre- and post-operative treatments and wellness. The following issues are addressed:

1.   Positioning your medical facility and developing its identity
2.   Developing your aesthetic/wellness programs
3.   Tapping into new revenue streams and profits
4.   Marketing your aesthetic/wellness programs 
5.   Implementing programs and memberships 
6.   Steps to maximize your profits
7.   Increasing guest retention
8.   Mistakes to avoid 

Attend and discover easy steps on how to multiply your revenue though functional medicine, cosmetic procedures, holistic modalities and wellness programs.  
Multiply your revenue by offering effective medical spa programs! Whether you are thinking about introducing medi-spa services within your practice or already offer them, one of the biggest challenges most medi-spas experience is "low capacity." This challenge is real due to the fact that many spas focus on à la carte treatments rather than programs, which are customized guest solutions that include multiple modalities and treatments to produce specific results to address your guests' needs.

The following topics are addressed:

1. Introducing medi-spa programs that increase guest retention rate
2. Selecting ideal treatments and programs for your target market 
3. Adopting the spa program (series and membership) philosophy
4. Increasing retail sales with home care recipes
5. Easy to follow implementation steps

If you are looking for innovative ways to maximize your revenue, offer unique positioning or gain a competitive edge, you owe it to yourself to attend!  

Dori Soukup is an executive coach, author, professional speaker and the founder of InSPAration Management. She speaks at conventions all over the world and hosts public and private seminars. Her Spa BizTools and strategies have helped thousands of spa professionals experience exponential growth and profits.

Most industries have joined the world of technology and leveraged it to benefit their business. The Internet has forever changed the speed at which we can access information. Smart phones have revolutionized how we communicate and share. The spa and beauty world, so firmly based in touch, is just now becoming aware of how technology can benefit the bottom line. Learn what you can do to take your retail business up a notch, and become more relevant to your clients in the process.

As spa owners, directors and managers, we all know how to construct a proper job description.
For example, we know that estheticians, massage therapists and nail technicians must be licensed and have good references, but does meeting these requirements automatically make them a good choice to hire? What doesn’t show up on a resume—or sometimes even in a face-to-face interview—is what you as a leader need to be looking for, that intangible, almost immeasurable quality that makes a good employee truly outstanding. Learn what it takes for a spa leader or therapist to build and be part of a spa dream team.

Alison Howland is president of Spa Success Consultants, Inc. She develops spas and their businesses, helping them with marketing and branding strategies, management, education and sales. Howland has successfully opened spas in nine countries, writes articles for a variety of industry publications and frequently speaks at trade events.

by Susanne S. Warfield

For many estheticians, working with a physician in a medical setting can be a challenge. The first step is to understand your role. Warfield begins by examining the scope of practice issues, and what you can and cannot do. She then compares training and education standards to help develop your job description. Learn how to prepare for your first job interview in a medical setting.Warfield also compares and contrasts the differences between working in a salon and working with a physician. She debunks misconceptions, clarifies the differences of your licensed scope of practice in a salon versus a medical setting, and explains the expectations that physicians may have of you. Any esthetician interested in working in the medical field cannot afford to miss this presentation!

The COA has approved this class for 1 CE

by Susanne S. Warfield

Do you ever wonder what you should do if a client faints or suddenly becomes ill? Or if someone experiences an allergic reaction and has trouble breathing? What if a client suffers a cardiac emergency? This presentation reviews what standards of care may be expected of you, even if you are not currently trained in First Aid or CPR/AED. Burns and reactions are the most common incidents we see in our industry, and knowing the right action to take in such circumstances can make a significant difference in the final outcome. Warfield shares an overview of some possible injuries that may occur in a spa or medical spa setting, along with First Aid treatment, risk management, legal considerations and follow-up guidelines.

The COA has approved this class for 1 CE

Susanne S. Warfield is NCEA certified and holds CIDESCO and ITEC diplomas. She has more than 30 years of experience and is a leading expert on business, legal and liability issues that affect physician and esthetician relationships. Warfield has authored more than 400 articles and 15 books for the consumer, medical and skin care sector.